56. Making money from journalism. Finding news stories you can sell.

In this and over the next few posts we will be going into detail about selling news stories.

Any idiot can give away content for free (and if you are struggling to do even that than perhaps you should reconsider your career options).

But why should you be doing it? The immediate answer is obvious: The cash.

That, however, isn't the only or most important reason (it is highly unlikely you will be paying off your university fees - more likely a couple of takeaways).

Getting into the habit of selling stories concentrates the mind more than any classroom exercise. You will be on the look out for news stories in your day to day life.

You will start to see what makes a story and what doesn't. You will be competing against journalists in the real world... and have to deal with the public in the real world.

And after that you'll have to put up with seeing your byline robbed and a 50/50 chance you won't get the money... or at least have to spend an age chasing it up.

So a few generalisations:

1. Local newspapers and websites rarely pay for stories - even front page ones.

2. Tabloids pay better than broadsheets.

3. Sundays usually pay more than dailies.

4. Human interest sells better than hard news - celebrity exclusives pay best of all.

5. Bad news tends to sell better than good news.

6. Stories about middle-class young people do better than stories about working-class old people.

7. Good new photographs will help sell a story.

8. Exclusives can pay more than selling all around - but you will only get paid on publication.

9. Prepare to be ripped off time and again (and not just by the nasty papers - who are actually more likely to pay).

10. Being first helps but until you gain trust it might not always be enough.

And remember above all else - the most important byline is the one on the top of the cheque, as the (old) adage goes.

First off if you intend to sell a story to a national or a magazine or an agency do not merely pass yourself off as a student journalist. While strictly speaking it may be true it's also dishonest.

People may be more inclined to help a student rather than a professional reporter - and, understandably, they may get mightily pissed off if they discover you've been flogging off their story and soon as you've left them.

It's a greyer area if you run it in your student publication and then sell it on because than it is in the public domain.

Secondly don't go around telling people you work for the publication you WANT to sell it to. News editors take a very dim view of this -  not least because it will be they who will be dealing with any mess you leave.

And anyway these days they have enough problems dealing with complaints (mostly imagined or exaggerated) about their own reporters without having to deal with wannabes claiming to be on their staff.

(Oh yes, that too is dishonest.)

When in doubt try: Freelance reporter, which more or less covers everything.

Now stories come from anywhere - and there are no hard and fast rules. Previous posts in this blog have given you pointers on where to find general news.

But essentially what makes a story can be anything. Your college is a good place to start (ie a college netball team playing in a foreign town hit by a hurricane would probably make a story that people would pay for - especially with photos).

If you are a journalism student and assigned a patch listen out for the unusual - a celeb moving into the local area (be careful about this as estate agents have been known to conjure up these stories at times when an expensive property in their area isn't selling).

55. How to sell stories and photographs to newspapers and magazines.

There has never been so much need for journalism... and so little desire to pay for it.

But there is a lot to admire in the Samuel Johnson school: "No man but a blockhead ever wrote except for money."

There are, of course, plenty of blockheads. And to be fair you do need the experience to be a journalist - not a blockhead.

But let's face we are not writing for charity... and even if you are writing for charity, you'd like to get paid, right?

The prospect of actually earning money for what we write is what makes us professional journalists... unlike amateur or citizen journalists.

(Which strictly speaking isn't correct if you are British. We are subjects - but I think the idea of having subject journalists would only confuse matters - so let's stick with citizen.)

So to the point. Can you make money in this game while studying?

The simple answer is: Yes, you can. And should you be doing it? Yes, you should. And will you make a fortune doing it? Er, no.

If you've read these posts from the beginning - read lots of different papers, read the local newspaper, make contacts etc etc - and future ones this is what it is all about.

That is unless you have private means and want to be a journalist as a hobby - then please skip a few posts, there is nothing to see here.

For the rest of you this is what you do.

First off a question: What is the media? This isn't some bullshit philosophical question.

The correct answer is: Information, written/filmed/recorded/photographed and packaged for certain target audiences.

They generally fall into four categories: Geography, socio-economic, consumer or interest.

It is the wonder of our pluralistic media that everyone - or, at least, nearly everyone - is catered for. (Alas Hermit Monthly folded on account of the distribution costs.)

What does all this mean? Simply put having the right information (story) to yourself (exclusively) and packaging it (writing) to the right target (media organisation) means you may - just may - get paid for it (there are never any guarantees).

Note, no one is asking for your opinion (that probably isn't worth anything - at least not yet).

For now the basics:

1. Get a story: They come from all over the place - check the rest of this blog on how to do this.

2. Make sure it has not already been written: Go on the internet and search the mainstream media. Not just the paper you want to sell to but all of them.

3. Write the story: Unless you are already an established freelance you are highly unlikely to be paid on spec for an idea or concept. Otherwise known as "being put on an order".

4. Double check everything: Make sure your story is watertight. Muck it up now and you could be wasting a lot of people's time - not a good thing for them... or you.

5. Get a friend to read it: (Optional) Find someone who is willing to pull your work apart. Listen to their questions. If they can find holes in your work - you can be sure so will a professional news editor.

6. Try to get a package together: If there are photos/words to be had, make sure you've got them.

7. Think where you are going to place it: Decide where this particular story would best fit (this will change from story to story) and, importantly, who will pay.

8. Pitch: Generally speaking a cold call should go to a news/picture desk. If you live in the provinces find out who the area man is, especially if you are planning to make a go of this and continue to produce future stories.

9. Get the timing right: There is little point trying to sell something (unless it is huge and immediate) after news conference.

10. Hope and learn: If you've got a surefire winner you will probably know straight away. Don't get disheartened if it is rejected...

Future posts will go into more detail on some of these. In the meantime if you think you have a story drop me a line: journalismtips@hotmail.co.uk - if I can I'll make suggestions for UK papers.

Good luck.

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Journalism Tips 53. Lessons from the movies: Keeping a diary

To begin with I am not taking about a Piers Morgan style diary as I suspect that it is highly unlikely that your expose of the mayor fiddling his expenses and the cold stares he gives you will be of much interest to a wider audience.

Today's post is about newsdesk diaries.

One of the things you soon find in any newsroom - be it newspaper, television, radio or website - is that news does not come in nice easy to handle packages.

And that goes for nationals, regionals to even the most hype-local of weeklies because news is funny like that.

One week you are scrabbling around trying to find nine page leads and something that will vaguely look slightly less embarrassing to stick on the front and the next the editor is agonising over what they should splash with that day.

(Admittedly the former is rather more common than the latter.... and when I say rather more common I mean usual.)

Now this lumpy and, quite frankly inconvenient news scheduling is a bit of a pain in the butt for news editors and will soon prove to be a rather bigger one for you since it will be you (the reporter) who has to find the stories to fill the pages.

The result is a constant scramble of chasing after so-so news stories to turn into page leads and shorts or nibs (news in brief).

And what that means is time is constantly running out for the edition, minor stories are propelled into page lead status and longer investigations are forgotten about.

So it is worth considering the introduction of the newsdesk diary. A full diary - which admittedly does take time - will pay long term dividends.

Many newspapers already have them. But they are all too often restricted to upcoming court cases and dates of forthcoming meetings (councils and the like).

A really good diary will go much further. It is worth taking half an hour each week after edition (or better once the paper is printed) to see which stories are worth a follow up.

A few examples: A new major supermarket announces it is coming into town. Everyone says that it will be the end of the small independent shopkeeper.

Inevitably protest groups are set up. There is much anger and many meetings. People are up in arms (literally, because all you can afford is to live in a rough part of town).

The council gives the go-ahead and in the store rolls. And for some reason everyone thinks the story has ended there.

Of course you may run odd follow ups about boycotts, protests and so on (which always happen on a Saturday morning when no one is working). You may also, if people can be bothered to tell you, run stories about small shops closing down as a result of lost business. But this is waiting for events to happen.

Now think again. A diary entry making note that the store opened three, six, nine and 12 months before will help you gauge how the town is coping with new supermarket.

Instead of writing that the local shops have closed down you can chart their progress. Is it as bad as everyone feared? If the answer is yes, a campaign: Shop local! Save Our Shops! Over the next few weeks and months you will have a series of engaging, relevant local community stories that will engender good will from locals and - more importantly - fill that space on page nine. (I will deal with running a campaign in a later post).

Or what about an inquest? A small child dies after drowning in a pool. The parents are naturally devastated and, understandably, at the time really do not want to talk. But the issue is an important one. Making a note of the anniversary of the death and asking again if they wish to talk a year on from the tragedy is not unreasonable. No one is suggesting their pain is any less. However they may feel they now want to talk so as to warn others. Well told, the story will have lost little of its relevancy or importance.

Example three: A local nursery has shut down and the parents have had to find somewhere else for their beloved brats to go. One month, two months, three months on... have they found new places? What does it mean for the parents? Have they had to give up work because they can no longer afford child care? And so on...

A few quick calls - to the organisers of the campaign to save the nursery - will soon establish if there is a problem. If there is a page lead... if not a nib.

There is a spin off from all of this as well. In two of the above you have taken stories about buildings and committees and turned them into stories about people (again this will be covered later).

Now here is a clip from ITV's mid-1980s fantastic sitcom Hot Metal that perfectly demonstrates everything I am talking about in terms of news desk diaries.

Loosely modelled on The Sun's own history and the Kelvin MacKenzie era it was not as Hugh Grant may have you believe a documentary but a sitcom.

The Crucible's ace reporter Greg Kettle (played superbly by Richard Kane) is busy at work in the hotel room of a royal's girlfriend...

(One thing: The entry should have been at two and a half months before any official announcement at nine months the whole world would have known and there would have been no exclusive.)





For part one of journalism tips from the movies click this link.