56. Making money from journalism. Finding news stories you can sell.

In this and over the next few posts we will be going into detail about selling news stories.

Any idiot can give away content for free (and if you are struggling to do even that than perhaps you should reconsider your career options).

But why should you be doing it? The immediate answer is obvious: The cash.

That, however, isn't the only or most important reason (it is highly unlikely you will be paying off your university fees - more likely a couple of takeaways).

Getting into the habit of selling stories concentrates the mind more than any classroom exercise. You will be on the look out for news stories in your day to day life.

You will start to see what makes a story and what doesn't. You will be competing against journalists in the real world... and have to deal with the public in the real world.

And after that you'll have to put up with seeing your byline robbed and a 50/50 chance you won't get the money... or at least have to spend an age chasing it up.

So a few generalisations:

1. Local newspapers and websites rarely pay for stories - even front page ones.

2. Tabloids pay better than broadsheets.

3. Sundays usually pay more than dailies.

4. Human interest sells better than hard news - celebrity exclusives pay best of all.

5. Bad news tends to sell better than good news.

6. Stories about middle-class young people do better than stories about working-class old people.

7. Good new photographs will help sell a story.

8. Exclusives can pay more than selling all around - but you will only get paid on publication.

9. Prepare to be ripped off time and again (and not just by the nasty papers - who are actually more likely to pay).

10. Being first helps but until you gain trust it might not always be enough.

And remember above all else - the most important byline is the one on the top of the cheque, as the (old) adage goes.

First off if you intend to sell a story to a national or a magazine or an agency do not merely pass yourself off as a student journalist. While strictly speaking it may be true it's also dishonest.

People may be more inclined to help a student rather than a professional reporter - and, understandably, they may get mightily pissed off if they discover you've been flogging off their story and soon as you've left them.

It's a greyer area if you run it in your student publication and then sell it on because than it is in the public domain.

Secondly don't go around telling people you work for the publication you WANT to sell it to. News editors take a very dim view of this -  not least because it will be they who will be dealing with any mess you leave.

And anyway these days they have enough problems dealing with complaints (mostly imagined or exaggerated) about their own reporters without having to deal with wannabes claiming to be on their staff.

(Oh yes, that too is dishonest.)

When in doubt try: Freelance reporter, which more or less covers everything.

Now stories come from anywhere - and there are no hard and fast rules. Previous posts in this blog have given you pointers on where to find general news.

But essentially what makes a story can be anything. Your college is a good place to start (ie a college netball team playing in a foreign town hit by a hurricane would probably make a story that people would pay for - especially with photos).

If you are a journalism student and assigned a patch listen out for the unusual - a celeb moving into the local area (be careful about this as estate agents have been known to conjure up these stories at times when an expensive property in their area isn't selling).

Journalism Tips 34. Reporters out on the road: The essential kit.

On a previous tip I said you only need two things to do this job a pen and a piece of paper. Strictly speaking that is true but in order to make life a little easier you will need a few more things...as I've remembered having been put back on the road, albeit temporarily.

You see the problem is it is all a bit more complicated - and expensive. So let's take as a given the basics, pen and a piece of paper (nearly enough for most local newspapers but not entirely). What else then? A mobile phone - and don't expect the paper to pay for it. You will need one even on the most backwater of locals. Newsdesks will expect to get in touch with you at any time and the mobile phone is your electronic tag....but they are unlikely to provide it.

I worked at one paper where one of the reporters refused to give their mobiles to the newsdesk because they didn't want to be bothered. I believe they are now doing PR for a cats' home or something equally important. Don't even think it.

The fact is that despite the fact they expect you to have one most newspaper groups will refuse to cover your contract. They will - and should - cover your work calls but don't be entirely surprised if they don't.

The big change came in around the early 1990s, when mobiles then the preserve of national newspaper reporters started to be used more and more by the more ambitious local journos. By 2000 every reporter had one.

I also advise you get a smart phone...failing that you will need a lot of other stuff to lug around.

Namely:

A Sat Nav. In ye olden days when the A to Z was king I used to turn up to jobs hot, sweaty and late because of appalling sense of direction. But the advent of the Sat Nav changed all that. Today I turn up hot and sweaty but, crucially, on time. It's saved a lot of leg work. Of course even the Sat Nav has had its day and you will find maps on most decent mobiles.

A camera. I've spoken too about the need for a camera, photographers being short on the ground thesedays. The importance of photographs has risen dramatically as we slowly migrate to online. An Internet story without a photo is pretty much a dead story. Being able to send pix from the scene - and the faster the better - is a hugely useful for the online team. Many phones also do video...even better. Of course the quality doesn't have to be tip top - this is about supplementing photographers not replacing them.

A lap top - WITH Internet access. Filing from the scene, especially if you work on a daily is essential. You simply can't rely on being able to get back to the office. And if it's a big on-going story then you shouldn't do. But it will probably need a dongle (or whatever they call them in the US) and that will cost. However a smart phone should be adequate to file, although certainly not perfect. 

A dictaphone.  Pretty useful it is too, especially when you discover that your shorthand isn't 100wpm after standing outside in -10º for five hours or when you are in the middle of a riot, it's actually less obtrusive, more or less hidden in the palm of your hand. But also when door knocking it's useful. Writing things down in front of people can make them nervous, they will become more aware of what they are saying and you will lose eye contact every few seconds to jot down what they are saying. Again most phones have them built in thesedays so it's all rather surprising that court security staff don't take them off you when you go in...unlike the dictaphone because you are not allowed to tape court proceedings.

Now if you are relying on all this stuff you will also need a spare battery...unless you have an Apple in which case you will need FIVE spare batteries. Actually you won't because Apple don't have replaceable batteries. So in that case you will need - and believe me you WILL need - an external charger. Speaking of chargers if you are driving it may be worth investing in a dual cigarette lighter socket so that you can charge two devices at the same time.

When on the nationals I used to take two mobiles and spare sim cards just to be on the safe side. The loss of a mobile is a major headache and is not appreciated by the desk...so what if you were mugged, no one cares. 

Indeed on the nationals you need a whole heap of extra stuff you probably won't need on locals or regionals. An overnight bag with at least a week's worth of clothes, although even that may not be enough. One reporter - whose I fortunately cannot remember - once complained: "I've been turning my underpants inside out so many times they look like a humbug..."

You also need your passport on you at all times. I carried mine for two years without ever going abroad until I was sent to Dubai and only just made the flight...it would have been a fairly major downer to have missed it.

But all reporters need to have enough cash - as in real notes - to get the teas in. A cashpoint isn't always available but (again on nationals you will probably need a working credit card). Also a small sack of change (unless you are in London or Cornwall) in which case a large sack of change for parking. Never underestimate just how much you will need...it will never ever be enough.

A radio is useful too. Oh and a book...for the really long jobs (mine was usually the Good Pub Guide but McNae's Essential Law is probably a much more useful item).

Other assorted items that are handy to have around. A stout pair of boots, wellingtons, a large coat, sun tan lotion, expenses forms and an umbrella.

And naturally I have forgotten something. We always do...

I did: It's also worth having an electrical extension lead and additional sockets (trust me you will need them one day).

Anything else?

13. Most journalists, esp on locals, aren’t well paid. Don’t take a job then whine about pay. Be good at it and find another

Some things happen by chance. One being that just as I am about to start writing about journalists' pay I read the brilliant Simon Kuper in the FT's Weekend Magazine (I'd suggest it's worth a read but at £3 an edition the FT is probably out of your price bracket...I get to claim it back).

But just in case the link goes down or it gets squirrelled behind a pay-wall this is what your average reporter - and he's talking about nationals not regionals or locals - has to contend with:

In 1947, Winston Churchill wrote a story about an imaginary conversation with his father’s ghost. Churchill tells the ghost that he writes books and journalism. “Ah, a reporter,” the ghost replies. “There is nothing discreditable in that. I myself wrote articles for the Daily Graphic when I went to South Africa. And well I was paid for them. A hundred pounds an article.” Churchill’s father visited South Africa in 1891. If he wrote those articles for certain newspapers today, he would still get £100, or maybe nothing.

If you've read the full article he is wrong about one thing - in locals lots of what you write can make a difference...even that week.

In the UK the average salary is £26,200. If you are earning this or possibly even more - congratulations you must be the editor (perhaps you could be kind enough to suggest this blog to trainees or mention it if you give a talk journalism students).

The fact is you are not going to be earning anything like this. Now I could talk about how unfair it all is...or why you should go on strike, but I'll leave that up to the NUJ (these are practical tips not Never Never Land).

Quite frankly if there were a lot less of you so keen to get into this job my pay would go up because there would be a shortage of reporters - so bugger off.

Since you are hell bent on becoming a reporter - stop complaining. The one sure fire way of getting anything like a decent pay increase is to leave the paper - and if that's to stay in journalism it is to move to a bigger one. Either that or get promoted.

So don't - whatever you do - move to your first paper and think that's it. Keep flexible at least for the first few years (unless you are fabulously wealthy and just slumming it or your partner happens to be).

And don't whine about the pay. If you're not a reporter don't bother becoming one if money will be an issue - you've been told. Even if you become a senior in two/three years time the chances are you'll only be on £20,000 - and probably only £18,500 if you are at the same paper you were a junior at).

Loyalty - quite honestly - doesn't pay. But you are still there to do a job. So do it because the best way to get another job is to have great cuts and know what you are doing. And then you can keep moving up.

Tomorrow: Where and tear....